As the popular song goes, Santa sees you when you’re sleeping and knows when you’re awake. The same could be said for how well retailers know your shopping habits nowadays.
According to Deborah Lester, a professor of marketing and professional sales in the Michael J. Coles College of Business at Kennesaw State University, a growing number of retailers are utilizing beacon signals to send messages and special offers direct to shoppers on their mobile phones.
The bottom line, Lester explained, is that shoppers are looking for bargains. Some of the best prices of the year are offered during the week of Thanksgiving through the week before Christmas, she said.
Fun holiday shopping facts:
- The National Retail Federation expects Americans to spend $655.8 billion in November and December —a 3.6 percent increase from last year’s holiday season and significantly higher than the 10-year average of 2.5 percent.
- An estimated 58 percent of consumers plan to buy for themselves, spending an average of $139, according to the National Retail Federation.
- According to the National Retail Federation, 40 percent of consumers spent at least $50 more than they originally planned during the 2015 holidays, and one in eight shoppers went more than $200 over budget.
- Diehard shoppers who still like to hit the stores on or around Black Friday will have fewer options this year. Reversing a recent trend of stores being open on Thanksgiving Day, more than 70 retailers will be closed on Thursday. A number of malls also will be closed, including three in Georgia: Dalton, Douglasville and Gainesville.
“There has been a little bit of a backlash on the part of consumers because they feel like stores are opening too soon (for Black Friday),” Lester said.